You’ve got to see it to believe it! Reserve your space for three days of professional workshops, keynote speakers, club leadership training, networking, and quirky Pacific NW fun. Lowered entry rate of $250 won’t last long, register today!

September 28-30, 2023

3 days of

  • Amazing keynote speakers
  • Workshops
  • Leadership training
  • Networking

At the beautiful downtown embassy suites hotel.

Countdown to the Western Region Conference








3 Easy Steps to Join Us

Step 1: Registration

Step 2: Book your hotel

Embassy Suites Hotel Portland Downtown Outside Front View
Embassy Suites Hotel Portland Downtown Lobby
Embassy Suites Hotel Portland Downtown Outside Street View

Step 3: Plan your event


 Thursday, September 28, 2023
Time Agenda Item
4:00-7:00PM Registration in the Colonel Mezzanine
4:00-5:30PM Western Region Board Meeting in Suite 102
6:00-8:00PM Welcome Reception with special guests Morgan Greco, Miss America’s Teen 2023 & Sheri Backous, Executive Director, Miss Clark County Scholarship Organization
Friday, September 29, 2023
Time Activity & Session Topic Description
6:30-9:00AM Breakfast  Located in the Arcadian Garden
9:00-10:30AM Opening KEYNOTE & the State of AAF

Opening Keynote Speaker – Matt Taubman, Team One Executive Director presents From Glitch to Glory: A Digital Transformation Story

There’s considerable discussion surrounding “Digital Business Transformation,” which involves refining agency workflows to deliver superior digital products to our clients. But what does this “transformation” actually look like? At Team One, we have spent over a decade refining our digital services for global brands like Lexus, Toyota and Informa Markets. This presentation will delve deeper into the specifics of this transformation and highlight the success that can be achieved, and the lessons learned along the way.

After our opening Keynote, Dawn Reeves, AAF Vice President of Club Services, will present the State of the AAF and share the latest initiatives, programs, and opportunities for the coming year. 

10:45-11:45AM Workshop: American Advertising Awards

Whether you’re a newbie or have been around the block, navigating everything AAF Awards can be a little scary each time the deadline looms to submit. We want to walk you through the best tips and tricks to streamline the award submission process including software demos, discussion on choosing the right category for the submission, and overall advice from the experts. We’re taking you through the process top to bottom to make sure you and your club are prepared in advance. 

Presented by Andrea Parrish (AAF Spokane President) & Cindy Pennington (AAF District XI N3AC Representative)
Located in the Colonel Lindbergh

Workshop: Club Operations

Every year new programs and processes are popping up that can help streamline day-to-day club operations. Clubs are becoming more innovative and coloring outside the lines to continue strengthening their club from the ground up. This specific breakout session will provide demos and insight into platforms you may or may not be using already, like MembershipWorks or Slack, to increase communication with your board of directors and your membership. Our speaker will provide specific examples and live demonstrations, as well as open the floor to other ways clubs in the region are creatively branching out.

Presented by Leigh Farrior, AAF Council of Governors Chair
Located in the Queen Marie Ballroom


Workshop: Communication Tools & Resources

Communication is one of the top components for every club – between your board, your membership, other clubs, the District, your own business, your family – the list goes on. There are infinite amount of resources at the tip of our fingers to try and make our lives and communication that much easier. But when faced with a list of hundreds of options, how do you know what works best and how do you utilize them? We’re prepared to give you the down and dirty best resources to help your communication skills grow through social media, email, print – and to help you afterwards with any questions you might have in applying these specific tools to your club. Come prepared to share your favorites as well!

Presented by Luis Antezana, AAF Seattle President
Located in the Gevurtz Ceremonial

Workshop: New Club Creation

For District Officers only.

Presented by Andres Estrada, AAF Western Region Vice Chair
Located in Suite 102


12:00-1:30PM Luncheon & KEYNOTE

Luncheon Keynote Speaker – Ray Velez, Chief Technology Officer of Publicis Sapient presents Commerce media networks and data monetization are unlocking new revenue streams across industries.

At the center of data monetization are commerce media networks which has now become one of the fastest growing digital ad types of all time. As part of an enterprise data monetization strategy this is enabling enterprises to unlock new revenue streams while providing a diverse set of offerings to partner with and help advertisers reach customers and prospects.

1:45-2:45PM Best Club Idea

Come prepared to share your top 1-2 club ideas. Each club with have the opportunity to share its top club ideas and be voted the “Best Idea Voted By Your Peers”. The winner will be announced Saturday after the Western Region Business Meeting and will receive a registration to next year’s leadership conference.

Located in the Colonel Lindbergh


3:00-4:00PM Think Factory: Innovative Club Recognition

We all know that our creative members love a little recognition for the hard work they put into campaigns over the course of the year. But there is more than just the local club awards and Addy’s that help showcase the great work we see. This moderated discussion is the perfect place to share all the ways we can showcase great leadership, creative work, and more outside of the annual awards show. Think Member of the Year, Silver Medal for an outstanding performer in your local industry, student awards, and more. All ideas are good ideas!

Moderated by Andres Estrada, AAF Western Region Vice Chair
Located in the Colonel Lindbergh


Think Lab: Innovate Your Club Engagement

On the flip side of awards recognition, overall club engagement is one of the most popular and yet sometimes the most intensive areas of your club. Creating engaging programming that speaks to the larger population of your membership (and even non-members) can be overwhelming, especially as a non-profit in times where costs keep rising and we are so used to hiding out at home. In this moderated session, we open the floor for you to share with other clubs what’s working, what’s not, and brand new ideas you hope to launch. Don’t be afraid to get a little weird with your ideas!

Moderated by Pam Smart, Boise Advertising Federation President
Located in the Fireside


Think Incubator: Club Growth Innovation

One of the primary goals for every club is growth and after a tough couple of years due to the pandemic, clubs are searching for innovative ways to grow their membership and their bank accounts through fundraising. This moderated discussion will give you the opportunity to meet with other clubs to discuss new and creative ways we are all approaching fundraising and member outreach. Don’t be afraid to think outside the box!

Moderated by Linda Orcelletto, AAF District XI Secretary
Located in the Gevurtz Ceremonial

4:15-5:15PM District 11 Meeting  Meeting in the Queen Marie Ballroom
District 12 Meeting  Meeting in the Colonel Lindbergh
District 13 Meeting  Meeting in Suite 102
District 14 Meeting  Meeting in the Fireside
District 15 Meeting  Meeting in the Gevurtz Ceremonial
5:15-7:00PM Reception & Networking Event

Join us for a networking reception immediately following the District Meetings in the Queen Marie Ballroom, then get ready for a night on the town at Glowing Greens around 7PM. Enjoy food & drinks, glow in the dark mini golf, axe throwing, and an escape room. Sign up early and reserve your spot now. For pricing and more details visit –

Saturday, September 30, 2023
Time Activity & Session Topic Description
6:30-9:00AM Breakfast  Located in the Arcadia Garden
9:00-10:30AM Morning KEYNOTE


Immediately following the morning keynote, the Western Region Officers will present “Looking Ahead in the West”. We will cover the 4 year plan for the Western Region focusing on how to help all clubs elevate the AAF brand in the west.

 Located in the Queen Marie Ballroom


10:45-11:45AM Diversity, Equity & Inclusion

This session focuses on sharing the robust programs and resources already available through the Mosaic Center and how we can best activate, support, and lean into communicating the opportunities to grow your membership and clubs. This is a huge opportunity for our region, districts, and clubs to take part in programs such as Most Promising Multicultural Students, Mosaic 10, Mosaic Awards, and utilize additional resources such as The APEX Multicultural Speakers Bureau, Toolkits, Research, and the Mosaic Smart Brief. We want the West Coast to become more involved and elevate this message in our markets.

Presented by Kurt Thigpen, AAF District XIV Governor & Western Region Treasurer
Located in the Colonel Lingbergh

12:00-1:30PM Luncheon & KEYNOTE


Located in the Queen Marie Ballroom

1:45-2:30PM AAF Journey (transition college to Ad2 to AAF)

Your AAF Journey does not always begin at the end when you join a local chapter. This session will walk us through the roadmap to the American Advertising Federation and the steps we can take to make sure students are aware of opportunities along the way. Starting with NSAC in college, followed by Ad2 or moving to a new area with club introductions. It’s time to think outside the box on how we can get the future generation involved sooner rather than later.

Presented by Christal Gammill, AAF Western Region Chair
Located in the Colonel Lindbergh

2:45-3:30PM Awards & Recognition (Ovation, Best of West, National)

There is more than just the Addy Awards and local club chapter celebrations. In this session, we’re going to give you the 411 on all opportunities we have as clubs to achieve recognition from a membership level, a creative level, and a club level outside of the traditional avenues we are used to. We’ll dive into Ovation Awards, Best of the West, and other National recognition opportunities that you may not even be aware of. It’s time for the Western Region to shine!

Presented by Rik Shiiki and Lynnae Hornbarger, AAF West Region Past Chairs
Located in the Colonel Lindbergh

3:45-4:45PM Western Region Business Meeting  Located in the Colonel Lindbergh
4:45-6:00PM Closing Reception  Located in the Colonel Lindbergh
6:00PM-Whenever Choose Your Own Portland Adventure Following the closing reception, it’s time to get out and explore Portland. Grab your new conference friends and choose your own evening adventure. We’ve even put together an easy guide of activities near and far. Let the fun begin! 

Thank you to our wonderful sponsors!