We are in process of confirming the lineup of speakers. As they are confirmed we will add the sessions to the schedule.
Opening Remarks - AAF Townhall
Join us as we kick the weekend off with opening remarks and an AAF Townhall with AAF President, Steve Pacheco.
Speaker Session: Introverts vs. Extroverts in the Workplace
Introverts and extroverts of the creative world, unite! (Just sometimes separately and alone.)
Did you know that nearly half of the people you work with or interact with daily are wired in pretty much the exact opposite way you are?
Not even kidding: Recent estimates show that the ratio of introverts and extroverts in the workforce is roughly 50-50. (Yes, that totally includes agencies and creative spaces.) So whether you work in a cubicle or an open floorplan, have abundant team meetings or work mostly alone, you’ve likely thought to yourself, “It’s just not NATURAL to work this way!”
And you’re absolutely right.
But there are solutions. There are ways innies and outies can thrive together in creative settings. Just sometimes in totally different ways.
Join Estipona Group’s VP of Strategy, keynote speaker and author Mikalee Byerman — a “surprising introvert,” as others have called her, because she “acts extroverted” — as she explores how to customize the creative work environment to foster the very best contributions from introverts and extroverts alike.
In this interactive, eye-opening session, Byerman will offer:
– A peek inside the bizarre inner world of “the others” (that’s introverts or extroverts, depending on your orientation) in the creative workplace. How they see the world may totally shock you!
– Ideas about how to take the favoritism out of your office environment, letting everyone let their freak introvert/extrovert flags FLY.
– Solutions and results — what potential are you squandering if you don’t think about personality types in your creative workplace? Turns out, personality definitely plays into the bottom line — and the best results for your clients/employers.
Oh, and one more thing: Introversion and extroversion may mean something entirely different than you think. Did you know there are outgoing introverts and shy extroverts? Yup. Totally true.
See you there!Mikalee Byerman, VP of Strategy at Estipona Group
Keynote Luncheon: Sex in Advertising
Sex sells. Sexuality sells better. We’re all familiar with the use of sex in advertising. It can be effective, but we’ve also seen it handled very, very badly. Think of Carl’s Jr. or other tacky sex-only ads (most anything featuring a Kardashian, for example).
Join Steven Ing, MA, MFT, as he discusses how to use sexuality and storytelling as a way to sell your clients’ products by bringing people together over human experiences — instead of shock-and-awe campaigns that leave little to remember. As he says, “Everyone has sexuality — it’s a touchstone of our humanity. The key is to make it safe and appealing to the universal commonalities we all share.”Steven Ing, MA, MFT
Speaker Session: Creativity and Data Walk Into a Bar…
Creativity and Data Walk Into a Bar…
You might think that joke is going to end with a bar brawl, but you’d be wrong. It doesn’t have to be a battle. Creativity needs data to make it more effective, and data needs creativity overcome plateaus. We believe that instead of either one compromising, the two come together to create even better practices and solutions. Join as we talk about how designers, copywriters and performance marketers can bury the hatchet (not in each other’s backs) and take their work to the next level.
When it comes to developing creative solutions for Noble Studios’ clients, B.C LeDoux leads the charge. From high-level brand strategy and messaging to content creation, campaign concepts and development, the solutions B.C. and the creative team architect are tailored to the problems Noble Studios’ clients are trying to solve.
With two decades of deep experience in the creative world, B.C. made his mark leading creative teams and developing creative solutions for international, national and regional brands including Atlantis Bahamas, Hard Rock International, Nevada Commission on Tourism and many more.
He has led teams that have won countless local, regional and national marketing and advertising awards, including a number of National and District Addy Awards, a Platinum Adrian Award from the HSMAI and “Most Innovative Campaign” 2015 from the Las Vegas Interactive Marketing Association.
A proud graduate of the University of Nevada, Reno’s Journalism School, B.C. was named Top 40 Under 40 in Las Vegas in 2011, is a graduate of Leadership Las Vegas 2012, was named Reno Ad Person of the Year in 2013, served on the TAAN Worldwide Board of Governors from 2015 to 2017 and is currently a member of YPO International. When he’s not working, he’s on the tennis court (check out the sweet Andre Agassi tribute in his profile portrait!), on his mountain bike or on a hike with his wife and his dog.
Winner of the Direct Marketing News’ 40 Under 40 award and an expert in Digital Marketing, Analytics and Optimization, Chad Hallert brings more than 15 years of digital marketing leadership experience to his role as VP of Performance Marketing at Noble Studios.
With more than a dozen certifications in digital marketing – including Google Analytics, Google AdWords, Bing Ads and Optimizely – Chad has a proven track record in driving organizational growth, performance and profitability.
Chad was has received multiple industry awards including W3, Davey, ACE, Adrian, Technologist of the Year by the Nevada Center for Entrepreneurship and Technology and Reno Tahoe Young Professionals Network 20 Under 40. Most recently, he was named one of HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.
As Noble’s VP of Performance Marketing, he oversees the Strategic Services team and works with global brands such as Autodesk, Newport Beach, Renown Health, Tahoe South and others to maximize the performance and ROI of their digital marketing investments.
Widely published, Chad has provided expert commentary to Mobile Marketer, Marketing Sherpa, Internet Retailer and Chief Marketer. He has appeared as a featured speaker at the eTourism Summit, Lyris Future Vision Email Marketing Conference and NCET’s 2015 Tech Bite. He also teaches courses on digital marketing at the University of Nevada, Reno.
Chad holds a master’s degree in Internet business systems from Mercy College in Dobbs Ferry, N.Y., a bachelor’s degree in human ecology from the University of Nevada, Reno and a revenue optimization certification from Cornell University in Ithaca, N.Y.B.C LeDoux & Chad Hallert, Noble Studios
End of Day - Explore Sacramento
Rooms to be assigned.
People-First Language: Disabilities in Media
As advertisers, we have a heavy hand in shaping culture. When it comes to depicting people with disabilities, we can all stand to learn more, and do better to be more inclusive and respectful.
This talk will spotlight language and depictions of people with disabilities in advertising and media. LaVonne will cover areas of triumph as well as subtle concerns such as “inspiration porn.” She will cover best practice examples of inclusive terms and language. Also, she will reflect on her nearly 40 years of social activism experience for inclusivity in business and communications.LaVonne Brooks, President/CEO, High Sierra Industries
Keynote Luncheon: Cult Brand: Creating a Lasting Legacy
As our media landscape appears to violently shift gears, changing faster and faster with each new day, many advertising professionals look forward, often in fear and trepidation, as to what will come next. In direct opposition, David M. Flanagan asks us to take a step backward…revisit our past…and take a good look behind the curtain of BRANDING as a true discipline, its roots and influencers…providing a deeper insight into the creation of lasting and meaningful brands; those that will shape our lives, relationships, and culture in the future…no matter where it may take us.David M. Flanagan - MISFIT, Partner/Co-Founder
Western Region Business Meeting/Closing Session
Fall Business meeting for the AAF Western Region. Everyone is encouraged to attend. Roll will be taken.Paul Lam, Western Region Chair – Presiding