Schedule

4:00PM – 8:00PM
Registration

Register to receive your name badge and materials.

Kick off the meeting in style! Join us at the Copacino + Fujikado offices located directly across the street from the Motif at 1425 4th Ave., Seattle, WA 98101.

Hosted by Copacino + Fujikado
5:00PM – 8:00PM
Opening Reception Hosted by Copacino + Fujikado

Kick off the meeting in style! Join us at the Copacino + Fujikado offices located directly across the street from the Motif at 1425 4th Ave., Seattle, WA 98101.

8:00AM – 7:00PM
Registration

Register to receive your name badge and materials.

7:00AM – 9:00AM
Breakfast

Tracy will share how his agency is navigating through this new world of advertising, how it is repositioning itself, and how it is integrating into a massive technology company without losing its creature soul.

Tracy Wong, Co-founder and Chief Creative Officer, WONGDOODY

As we get more savvy and center on the importance of one-to-one personalized messaging, how can we leverage the power of data and AI to create emotionally-resonant, data-driven creative that engages customers? Let’s explore the opportunities to leverage AI to fuel more emotional creative experiences and consumer connections.

Jocelyn Lee, Head of Media Strategy & Ad Technology, Deloitte Digital
Panelist: Kerry Antezana, Creative Director

Details to come

Mike Doherty, President, Cole & Weber

Brands typically see digital technology as a way to woo customers. But why stop there? Why just woo customers when you can wow them? By providing interactive outlets for your customers, you have the chance to personalize their experience and deepen their connection to the spirit of your brand. Karen Olson will use the Space Needle as a case study in increasing customer engagement, and ultimately boosting brand loyalty, through interactive experiences.

Karen Olson, Chief Marketing Officer (CMO) at the Space Needle

Unwind, network and socialize

Heavy Apps + Cash Bar
11:20AM – 12:20PM
Rapid privacy changes and your marketing

Facebook is currently undergoing a lot of changes within ads manager via privacy protection. Things like 3rd party data is going away and it is still your job to show ROI. You can ether throw in the towel or adapt. We will be discussing the latter.

Bud Torcom, Co-founder and CEO, Mazama Media

Within most companies, the discipline of marketing has devolved into the management of messages and media. People, programs, policies and performance metrics must be reimagined in order to maximize the marketing function, which can not only generate incremental sales, but also transform the marketing function from a cost center into a revenue generator. In this presentation, Chris shares “The Four D’s” of master marketers to help brands become—and stay—relentlessly relevant.

Chris Kneeland, Co-founder and COO, Communo

Eric will discuss how blockchain and Internet of Things technologies are providing better consumer engagement and proving advertising claims. Attendees will walk away with a deeper understanding of the growing trust crisis, how to rebuild trust via blockchain, and in-market use cases for innovative engagement, packaging & provenance.

Eric Weaver, CEO & Co-Founder, Transparent Path
11:20AM – 12:20PM
Level Up: Marketing in the Billion Dollar Esports Industry

For the first time in history, the esports industry is expected to break the billion-dollar mark. During this session, Gary will explain how the undercurrent of evolving technology has changed the interests and media consumption habits of an entire generation of gamers. Discover what esports are and why they’re relevant, who the audience is and why they’re valuable, and where the opportunities lie for brands and marketers.

Gary Gonzalez, Sr. Strategist, Rational Interaction

Our panel features innovators in the fashion industry who have differentiated themselves through sophisticated automation, harnessing the power of AR, VR, Machine Learning and Blockchain, and are here to share their insights on behind-the-scene influences that are reshaping the balance of power in international markets. Our goal is to help you learn from their experience and insights, as well as discover new ways to provide a more fruitful customer experience without adding layers of staffing.

Moderator:
Philip Bruno, Associate Director, M&C Saatchi Performance
Panelists:
Xuny Haley, Manager, University of Washington’s CoMotion Labs
John Wantz, Every*, CEO
Rian Buckley
Amber Osborne, CMO, Doghead Simulations

Historically, marketers have relied on various renditions of the marketing or purchase funnel to plan and place their advertising. But in today’s digital economy, this traditional approach has been completely turned upside down. Thriving in this new paradigm requires a fresh perspective and a deep look at the entire customer. Join us to learn how.

Ryan Stemkoski, Interactive Director, Zipline Interactive
8:00AM – 4:00PM
Registration
7:00AM – 8:30AM
Breakfast

District 11 members are invited to attend.

Christal Gammill, District 11 Governor – Presiding

Join us to recognize the 2018 National AAF Western Region Club Achievement Winners and hear the announcement of new Best of the West program.

Rik Shiiki, Past COG and Western Region Chair, District 11 Treasurer

“Robots and Goosebumps: Combining technology with empathy to create great marketing.”

Jim Copacino, Co-Founder/Chief Creative Officer, Copacino+Fujikado

Fall Business meeting for the AAF Western Region. Everyone is encouraged to attend. Roll will be taken.

Jon Burgess, Western Region Chair – Presiding
8:30AM – 9:30AM
District Meeting 12 (Utah, Arizona, Colorado, Wyoming, New Mexico)

District 12 members are invited to attend.

Erica Rockenstein, District 12 Governor – Presiding

Make every event a special event. Join our panelists as they discuss all things programming from event type (luncheon, social, etc.) to content (celebration, training, etc.) to event planning (venue, F&B, finances, etc.) and more.

Speakers: Kurt Thigpen, AAF Reno President and Stephanie Walaszek, AAF Phoenix

How are you keeping our members informed about your club? There may be a better way. During this session, we’ll cover the different channels being used by clubs to keep members updated on club news, events, and promotions, and share ways to improve your event promotions, contact list management, and distribution.

Speakers: Luis Antezana, AAF Seattle Vice President and Jennifer Tanabe, AAF Hawaii President
8:30AM – 9:30AM
District Meeting 14 (Northern California, Northern Nevada)

District 14 members are invited to attend.

Chris Terrazas, Governor District 14 – Presiding

If you’re responsible for managing an awards competition, we’ve got you covered. We’ll provide tips, tricks, and insights from start to finish for your awards competition, from award creation, software setup, judge selection, judging process, event promotion, and much more.

Speakers: Mark Landon, District 15 Awards Chair and American Advertising Awards National Committee and Audrey McKasy, District 11 Awards Chair and American Advertising Awards National Committee

Our discussion continues as we share more insights and suggestions that can help make your awards competition an award-winning success!

Speakers: Mark Landon, District 15 Awards Chair and American Advertising Awards National Committee and Audrey McKasy, District 11 Awards Chair and American Advertising Awards National Committee
8:30AM – 9:30AM
District Meeting 15 (Southern California, Southern Nevada)

District 15 members are invited to attend.

Lisa Delaney, Governor District 15 – Presiding

A healthy recruitment strategy can improve the overall health and status of your club. During this thought-provoking session, our panelists will provide an overview of standard practices, and reveal a comprehensive plan for membership recruitment and retention.

Speakers: Sandy Arizmendis Past Western Region Chair, District 12 Governor Elect and National Student Advertising Competition Chair, and Lynnae Hornbarger past Western Region Chair, District 14 National Student Advertising Competition Chair

What’s the secret to a club’s management success? Find out in this informative session, where we’ll provide a brief overview of standard/best practices, then shift to focus on volunteer management, succession planning, and overall club strategic planning.

Speaker: Jon Burgess, Western Region Chair and Past District 15 Governor, and Paul Klein, Western Region Treasurer and Past Governor for District 14
8:30AM – 9:30AM
District Meeting 13 (Hawaii)

District 13 members are invited to attend.

Paul Lam, District 13 Governor – Presiding