Schedule

All conference sessions for Oct. 4th & 5th will take place at the Capitol Events Center which is just a block away from the Hyatt Regency Hotel.

Address: 1020 11th St, Sacramento, CA 95814

6:00PM – 8:00PM
Hyatt Regency Pool

Register to receive your name badge and materials.

5:00PM – 6:00PM
Hyatt Regency - Santa Barbara Room

Officers + Western Region Governors & D14 Conference Organizers

6:00PM – 8:00PM
Hyatt Regency Pool
8:00AM – 4:00PM
Registration

Register to receive your name badge and materials.

8:30am - 9:00am
Breakfast

Enjoy a continental breakfast of coffee & muffins!

Join us as we kick the weekend off with opening remarks from the and an AAF Townhall with AAF President, Steve Pacheco.

Steve Pacheco

Introverts and extroverts of the creative world, unite! (Just sometimes separately and alone.)

Did you know that nearly half of the people you work with or interact with daily are wired in pretty much the exact opposite way you are?

Not even kidding: Recent estimates show that the ratio of introverts and extroverts in the workforce is roughly 50-50. (Yes, that totally includes agencies and creative spaces.) So whether you work in a cubicle or an open floorplan, have abundant team meetings or work mostly alone, you’ve likely thought to yourself, “It’s just not NATURAL to work this way!”

And you’re absolutely right.

But there are solutions. There are ways innies and outies can thrive together in creative settings. Just sometimes in totally different ways.

Join Estipona Group’s VP of Strategy, keynote speaker and author Mikalee Byerman — a “surprising introvert,” as others have called her, because she “acts extroverted” — as she explores how to customize the creative work environment to foster the very best contributions from introverts and extroverts alike.

In this interactive, eye-opening session, Byerman will offer:
– A peek inside the bizarre inner world of “the others” (that’s introverts or extroverts, depending on your orientation) in the creative workplace. How they see the world may totally shock you!
– Ideas about how to take the favoritism out of your office environment, letting everyone let their freak introvert/extrovert flags FLY.
– Solutions and results — what potential are you squandering if you don’t think about personality types in your creative workplace? Turns out, personality definitely plays into the bottom line — and the best results for your clients/employers.

Oh, and one more thing: Introversion and extroversion may mean something entirely different than you think. Did you know there are outgoing introverts and shy extroverts? Yup. Totally true.

See you there!

Mikalee Byerman, VP of Strategy at Estipona Group

Sex sells. Sexuality sells better. We’re all familiar with the use of sex in advertising. It can be effective, but we’ve also seen it handled very, very badly. Think of Carl’s Jr. or other tacky sex-only ads (most anything featuring a Kardashian, for example).

Join Steven Ing, MA, MFT, as he discusses how to use sexuality and storytelling as a way to sell your clients’ products by bringing people together over human experiences — instead of shock-and-awe campaigns that leave little to remember. As he says, “Everyone has sexuality — it’s a touchstone of our humanity. The key is to make it safe and appealing to the universal commonalities we all share.”

Steven Ing, MA, MFT

Join us for a roundtable session with club leaders from around the country to download their wisdom on how to improve your club!

Come prepped with questions, but also join in by sharing your own successes and struggles. This roundtable session is the perfect chance to share with one another, and help each other!

Tables will include:
ADDYs – Mark Landon, Member, American Advertising Awards National Committee
Club Achievement – Lynnae Hornbarger, Member, American Advertising Awards National Committee
Programs & Events – Kurt Thigpen, D14 Secretary & AAF Reno Past President
Communications – Lisa Delaney, AAF Western Region Secretary/Treasurer
Membership & Recruitment – Sandy Azizmendis, D12 Governor

Clubs can pitch their best ideas for a chance to win a free registration for next years WRC! Each AAF and Ad 2 club will have a 90 SECONDS to present their best club idea and how it has made an impact on their club. Each conference attendee will vote on the best one! Come ready with YOUR best club idea!

Paul Lam
4:15pm
End of Day - Explore Sacramento!
2:15 PM- 3:00PM
Speaker Session: The Power of Purpose

A leader and supporter of nonprofits, Nanette Fowler is the President/CEO of The Community College Foundation, Executive Director of Shores of Hope and executive board member of the Sacramento Native American Health Centers (SNAHC).

Today’s audience is driven by the social responsibility movement. Consumers between the ages of 17 and 36 report that they will spend more than $1.4 trillion dollars on brands that support causes. Nanette will explore how linking nonprofits and brands, along with the notion of “giving back,” is powerful for impactful communication and a client’s overall purpose.

Nanette Fowler
2:15 PM- 3:00PM
Speaker Session: Creativity and Data Walk Into a Bar…

Creativity and Data Walk Into a Bar…

You might think that joke is going to end with a bar brawl, but you’d be wrong. It doesn’t have to be a battle. Creativity needs data to make it more effective, and data needs creativity overcome plateaus. We believe that instead of either one compromising, the two come together to create even better practices and solutions. Join as we talk about how designers, copywriters and performance marketers can bury the hatchet (not in each other’s backs) and take their work to the next level.

B.C. LeDoux

When it comes to developing creative solutions for Noble Studios’ clients, B.C LeDoux leads the charge. From high-level brand strategy and messaging to content creation, campaign concepts and development, the solutions B.C. and the creative team architect are tailored to the problems Noble Studios’ clients are trying to solve.

With two decades of deep experience in the creative world, B.C. made his mark leading creative teams and developing creative solutions for international, national and regional brands including Atlantis Bahamas, Hard Rock International, Nevada Commission on Tourism and many more.

He has led teams that have won countless local, regional and national marketing and advertising awards, including a number of National and District Addy Awards, a Platinum Adrian Award from the HSMAI and “Most Innovative Campaign” 2015 from the Las Vegas Interactive Marketing Association.

A proud graduate of the University of Nevada, Reno’s Journalism School, B.C. was named Top 40 Under 40 in Las Vegas in 2011, is a graduate of Leadership Las Vegas 2012, was named Reno Ad Person of the Year in 2013, served on the TAAN Worldwide Board of Governors from 2015 to 2017 and is currently a member of YPO International. When he’s not working, he’s on the tennis court (check out the sweet Andre Agassi tribute in his profile portrait!), on his mountain bike or on a hike with his wife and his dog.

Chad Hallert

Winner of the Direct Marketing News’ 40 Under 40 award and an expert in Digital Marketing, Analytics and Optimization, Chad Hallert brings more than 15 years of digital marketing leadership experience to his role as VP of Performance Marketing at Noble Studios.

With more than a dozen certifications in digital marketing – including Google Analytics, Google AdWords, Bing Ads and Optimizely – Chad has a proven track record in driving organizational growth, performance and profitability.

Chad was has received multiple industry awards including W3, Davey, ACE, Adrian, Technologist of the Year by the Nevada Center for Entrepreneurship and Technology and Reno Tahoe Young Professionals Network 20 Under 40. Most recently, he was named one of HSMAI’s Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization.

As Noble’s VP of Performance Marketing, he oversees the Strategic Services team and works with global brands such as Autodesk, Newport Beach, Renown Health, Tahoe South and others to maximize the performance and ROI of their digital marketing investments.

Widely published, Chad has provided expert commentary to Mobile Marketer, Marketing Sherpa, Internet Retailer and Chief Marketer. He has appeared as a featured speaker at the eTourism Summit, Lyris Future Vision Email Marketing Conference and NCET’s 2015 Tech Bite. He also teaches courses on digital marketing at the University of Nevada, Reno.

Chad holds a master’s degree in Internet business systems from Mercy College in Dobbs Ferry, N.Y., a bachelor’s degree in human ecology from the University of Nevada, Reno and a revenue optimization certification from Cornell University in Ithaca, N.Y.

B.C LeDoux & Chad Hallert, Noble Studios
8:00AM – 4:00PM
Registration
8:30am - 9:45am
District Meetings

Rooms to be assigned.

Enjoy a continental breakfast of coffee & muffins!

As advertisers, we have a heavy hand in shaping culture. When it comes to depicting people with disabilities, we can all stand to learn more, and do better to be more inclusive and respectful.

This talk will spotlight language and depictions of people with disabilities in advertising and media. LaVonne will cover areas of triumph as well as subtle concerns such as “inspiration porn.” She will cover best practice examples of inclusive terms and language. Also, she will reflect on her nearly 40 years of social activism experience for inclusivity in business and communications.

LaVonne Brooks, President/CEO, High Sierra Industries

Join us for New Board Member Orientation, Expectations and an open discussion on challenges each club is facing.

Bring your club issues and let our club coaches help work out an action plan to more forward.

Coaches include:
Paul Lam – AAF Hawaii, Western Region Chair
Christal Gammil – D11
Rik Shiiki – D11
Lisa Delaney – D15, AAF Western Region Secretary/Treasurer
Sandy Azizmendis – District 12 Governor
Jon Burgess – Past Chair – Western Region; Former D15 Governor

As our media landscape appears to violently shift gears, changing faster and faster with each new day, many advertising professionals look forward, often in fear and trepidation, as to what will come next. In direct opposition, David M. Flanagan asks us to take a step backward…revisit our past…and take a good look behind the curtain of BRANDING as a true discipline, its roots and influencers…providing a deeper insight into the creation of lasting and meaningful brands; those that will shape our lives, relationships, and culture in the future…no matter where it may take us.

David M. Flanagan - MISFIT, Partner/Co-Founder

More and more, LGBT representation is becoming more accepted, but as advertisers we still have a long way to go to understand the community, backgrounds, demographics and stories necessary to do our jobs right.

Join this impactful group of LGBT advertisers as they share their experience and expertise. Learn how we can call advocate for positive change to be more inclusive and respectful of the LGBT community in our advertising.

Our panel includes:

Kurt Thigpen

Moderator, D14 Secretary, AAF Reno Past President, CEO of Ace Studios

Kurt Thigpen is the CEO of Ace Studios, an LGBT-owned and operated creative & digital marketing agency headquartered in Reno, Nevada. He is also the Past President of AAF Reno, and through both organizations has worked hard to enhance awareness around LGBT issues, and the importance of diversity and inclusion in advertising.

Tina Reynolds

Chief Juggler at Uptown Studios

As the leader of the best creative team in Sacramento I work hard to create a community of giving, learning and growing – from the inside out. Our team is committed to building a world around us that is conscious and filled with positive intentions. When you want to change something, count me in – I am one helluva change agent. I want to work together with people and tear down silos. I am totally attracted to brilliant people with a propensity to create change. I am here to transform the way you think about great marketing; how it should begin with your community; and how to become more involved.

My personal goals are to change the way we work with homeless issues; girls getting an education that includes Math, Science and the ability to achieve whatever they can dream; the thought that technology can change everything – for the better and let’s figure out how to use it for “good”; and finally – getting equality for women in all areas – really ALL areas including finance, leadership, boards and commissions and everything else we seem to continue to lag behind in.

Sundeep Dosanjh

Web & Communication Specialist at Elk Grove Unified School District

Sundeep Dosanjh is a communications professional for the Elk Grove Unified School District in Sacramento. Previously, he worked for Porter Novelli in San Francisco providing public relations counsel for technology-focused clients. Prior to moving to San Francisco, Sundeep was a television reporter in West Virginia. He graduated from San Francisco State University in 2008 with a bachelor’s of arts degree in radio and television. In his free time, Sundeep enjoys traveling, a nice latte and spending time with family and friends.

Wes McQuillen

Wesley McQuillen is the Principal at ALTER Strategies, offering alternative marketing approaches for age-restricted and highly-regulated industries, the former Director of Marketing for Sierra Well, a vertically integrated cannabis company in Nevada, preceded by 12 years of other marketing leadership roles in Virginia. On the east coast, he’s done marketing and public relations for IT services, higher education, the non-profit sector, hospitality, and the arts, as well as freelance photojournalism and volunteering his services for free community clinics, transgender advocacy and health, and fair housing watchdog organizations. Feel free to add him on LinkedIn.

Fall Business meeting for the AAF Western Region. Everyone is encouraged to attend. Roll will be taken.

Paul Lam, Western Region Chair – Presiding
1:15pm - 2:00pm
Club Session: American Advertising Awards: 2020 Changes & Ways to Grow

They call him the “ADDY whisperer”. Well, maybe they don’t but we will! Announcing our first club session speaker, Mark Landon, Member, American Advertising Awards National Committee!

About the session: Big changes are coming to the rules and categories for the upcoming American Advertising Awards competition and we will bring you up to date with all the latest information. You won’t want to miss this informative seminar!

Mark Landon
1:15pm - 2:00pm
Club Session: The AAF Club of the Future & Developing Future Leaders

Join Christal Gammil as she shares with us what the AAF club of the future looks like, and how the organization is working to develop future leaders, and how you can implement these ideas into your local clubs and districts.

Christal Gammil