Schedule

Welcome to the 2021 Western Region Conference in Las Vegas, NV. Please see the schedule below for session titles and locations.

Thursday, Oct. 14

Friday, Oct. 15

Saturday, Oct. 16

Thursday, October 14

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4:00pm - 6:00pm

Convention Center Lobby

Conference Check-in

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4:00pm – 5:30pm

Bell Air

Western Region Governors Business Meeting

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5:30pm – 7:00pm

The Mob Museum

Welcome Reception

The Mob Museum | Underground Speakeasy and Distillery

300 Stewart Ave, Las Vegas, NV 89101 – Google Map

Friday, October 15

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8:00am

Convention Center Lobby

Registration Opens

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8:30am

Bell Air

Continental Breakfast

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9:00am - 10:15am

Bell Air

Welcome to the Western Region Leadership Conference, 2021

By Steve Pacheco, President/CEO, AAF and Dawn Reeves, VP Membership, AAF

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10:30am - 11:15am

Bell Air

Go Knights, Go!

By Tyler Ferraro, Manager, Entertainment Experience, Las Vegas Golden Knights

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11:15am - 12:00pm

Bell Air

Networking Break

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12:00pm - 1:00pm

Bell Air

Keynote Luncheon with Arnie DiGeorge

Executive Vice President at R&R Partners

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1:30pm - 2:15pm

Bell Air

The World’s Best Street Party

By Paul McGuire, CMO, Fremont Street Experience

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2:30pm - 3:30pm

Various

[Room TBA]

An Honest Digital Experience

By Nick Kaptain, CEO of Adlava and Co-Founder of Quotible

[Room TBA]

The National Student Advertising Competition (NSAC)

By Jeff Levine, District 15 NSAC Chair

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3:30pm-4:30pm

Various

District Meetings

District 11 | Room: Bell Air 1
District 12 | Room: Bell Air 2
District 13 | TBD
District 14 | Room: Pine Pine Valley
District 15 | TBD

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5:30pm

Location Coming Soon

Bright Light City Conference Reception Mixer

Saturday, October 16

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8:30am

Bell Air

Continental Breakfast

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9:00am - 10:15am

Bell Air

AAF Club Roundtables & Best Practices

Club membership, Programs, Board recruitment, Government Affairs,  AAF resources 

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10:30am - 11:15am

Bell Air

Effective Market Research

By Matthew Seltzer, S2 Research

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11:15am - 12:00pm

Bell Air

Networking Break

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12:00pm - 1:00pm

Bell Air

Keynote Luncheon: Augmented, Virtual, and Mixed Realities

By Glen Scott, Creative Director, VMLY&R

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1:30pm - 2:15pm

Bell Air

Club Roundtables

Club Finance, Club Promotions, and Club Achievement
By Paul Klein, Western Region Chair and Club Leaders 

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2:30 - 3:30

Various

[Room TBA]

Breakout 1: The American Advertising Awards

By Mark Landon, The Landon Agency

[Room TBA]

Breakout 2: How to Create an AD2 Near You

By Chris Degenaars, President, AD2 SoCal

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3:30pm - 4:45pm

Bell Air

Western Region Meeting

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5:00pm

Conference Close

What happens here, only happens here! Have fun and safe travels home!